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DBmaestro Appoints New VP of Sales in North America

Cynthia Sterling brings over two decades of software sales and marketing management experience.

Houston, Texas,  - DBmaestro (http://www.dbmaestro.com), the pioneer and leading provider of DevOps for database solutions, announced today that Cynthia Sterling has joined the company to further develop their customer base in North America. Cynthia Sterling comes with a wealth of experience within the industry, having spent 13 years at BMC software as a sales and marketing director. In addition, Cynthia has held a number of top management positions at major software companies, including in On Center Software and Micro Focus.

Cynthia joins DBmaestro as the Vice President of Sales for North America to continue DBmaestro’s success, by providing its DevOps for database solution to many of the top companies in America. Cynthia comments: “I am excited to start a new challenge within DBmaestro and look forward to working with the team to further develop their customer base in North America. Having spent the last 20 plus years involved in sales of software and database solutions, I have seen first-hand how the database is often left behind when it comes to DevOps and Continuous Delivery. DBmaestro brings those latest methodologies to the database, ensuring it is not the weakest link in the chain.”

Yariv Tabac, co-founder and CEO of DBMaestro, said, “Cynthia’s wealth of experience and industry knowledge has already made her a key addition to the DBMaestro family. We view this appointment as a sign of our commitment to bringing enforced version control to the Database Lifecycle Management to the US. The increased demand from our customers led us to look for an addition to our team who will align with our ethos of innovation and exceptional service. It is fortunate that we were able to find someone of Cynthia’s caliber to fulfill this role. I am confident that Cynthia will play a key role in the continued growth of DBmaestro in North America.”

About DBmaestro

DBmaestro is the pioneer and leading provider of DevOps for database solutions, which enables control of a database. Its flagship product, DBmaestro TeamWork, is the leading Database Enforced Change Management (DECM) solution, allowing for a smooth team collaboration through enforcing change policy and best practices. DBmaestro TeamWork enables a continuous development, release, and deployment process, which eliminates the number of potential risks threatening database development and deployment by 60% and reduces deployment costs by 95%.

 

DBmaestro’s solutions are deployed at many major international companies, including Visa, Isracard (MasterCard), Frost Bank, Thomson Holidays, Bank Leumi, and others. 

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Yaniv Yehuda is the Co-Founder and CTO of DBmaestro, an Enterprise Software Development Company focusing on database development and deployment technologies. Yaniv is also the Co-Founder and the head of development for Extreme Technology, an IT service provider for the Israeli market. Yaniv was a captain in Mamram, the Israel Defense Forces computer centers where he served as a software engineering manager.